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LiveDeal Ties Up With AdStar – Now An Online Ad Can Be Automatically Fed to the Local Newspaper’s Print Edition
Philip M. Stone - July 26, 2006
It seems a no-brainer – newspapers partner LiveDeal, a specialist in online classifieds, and let LiveDeal do all the site maintenance, keeping its technology up-to-date, and they share the revenue. The Toronto Star liked the idea so much it actually invested in LiveDeal and then set up its own Canadian site that has been very successful since its January start.
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