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Those Sleeping Giants -- Local Television Web Sites -- Are Waking Up To Do Battle With Newspaper Web Sites – Witness The New Expanded TV Co-Branding Deal With Monster.Com For Classified Job Ads
Philip M. Stone - April 13, 2007
More than one-third of US web users visit a newspaper Internet site, which is great for newspapers as they try to persuade advertisers to look not just at print circulation but to combine that with its web site readership numbers, but local TV is now waking up, adding loads of local video and programming to their sites, and this week’s expanded deal with Monster.com shows they are getting into the classifieds big time, too.
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