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The Dirtiest Word In A Luxury Brandís Vocabulary Is 'Discount' But That Doesnít Stop Those Brands From Accepting Heavily Discounted Ad Rates
Philip Stone November 27, 2008
Everyone had thought that economic crisis or not, luxury brands would weather the storm. But with the very rich suffering the same type of percentage wealth declines as the rest of us their hands are staying more and more in their pockets and thatís bad news for those publications that saw luxury advertising as one solution to the general advertising downturn.
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