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Macy’s Plans $100 Million TV Ad Campaign
It was considered a shock back in June when the highly-regarded Anne MacDonald was booted out after just 16 months by what then was known as Federated Department Stores but now as Macy’s as its chief marketing officer. She had the primary job of building up the Macy’s brand name, but with poor Q1 sales and now Q2 sales reporting in a 77% profit drop perhaps the reasons for her departure are becoming a bit clearer.

 

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