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With More than 2 Billion Mobile Phone Users in the World Of Which 236 Million Use 3G, Can Advertisers Be Very Far Behind?
Philip M. Stone - March 30, 2006
Itís already well understood that advertising money is flowing away from traditional media to more unconventional channels, and a survey by eMarketeer points out that the two tactics that advertisers want to experiment with this year over any other are video and the mobile phone.
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