followthemedia.com - a knowledge base for media professionals
About followthemedia.com

Welcome to followthemedia.com

The article or material you have chosen...

 

: “The Advertiser-Dependent Television Model Can Not Survive. Those Broadcasters Who Cannot Resolve This Will Die” – Unilever Global Media Director - September 19, 2005
Philip M. Stone September 19, 2005
When the vice-president of global media for Unilever, one of the world’s largest television advertisers, tells the television industry it needs to change its ways or “die”, then the industry had better pay close attention.

 

...is available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm