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Not Much Unites The World These Days, But One Thing Most Do Seem To Agree And Act Upon Is That Obesity Is A Global Disease And Those Junk Food Ads Aimed At Kids On Any Media Platform Need To Tone Down
Philip M. Stone - April 17, 2007
Canada’s food and beverage announced Monday that 15 of its biggest companies will devote at least 50% of their ads directed to children under 12 to promote healthy food choices and how to live an active life. The industry will also sponsor new public service ads under the umbrella “Long Live Kids.” They’d live longer if 100% of that advertising budget aimed at the under 12 went to promote healthy food choices and lots of exercise, but it’s just one example of how the world is on the same wave length to encourage the food industry to change its ways. Junk food has replaced tobacco as the young’s Public Enemy #1.

 

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