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Big bucks in billboards, €22 billion by 2010
The global outdoor advertising market is rising, fast. The ad industry may wag about be internet and all the “potential” of ads on mobile phones but billboards, transit posters and street furniture are attracting out-of-home ad money. Industry analysts Global Industry Analysts (GIA) project outdoor adverting world-wide will take €22.3 billion (US$30.4 billion) by 2010
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