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Biggie Advertiser Anheuser-Busch Cuts Back Its US Radio Advertising In Favor Of TV – Just What ‘Overlooked’ Radio Doesn’t Need Right Now
Philip Stone July 10, 2008
Much has been made of the trend by major advertisers to tweak their advertising spend away from traditional media to the Internet, but it came as a bit of a shock recently when Zenith Optimedia forecast that globally the Internet advertising spend will surpass radio this year.
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