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Rapper 50 Cent Proclaims “I Am What I Am” -- Ad Withdrawn!
Philip Stone April 18, 2005
When it comes to celebrity endorsements to attract the young they don’t come much bigger than 50 cent, the rapper currently with three hits in the US Top 10 and the number one album. But he has a shady past – drug dealing, being shot nine times outside his grandmother’s home in New York – and a rap sheet like that usually keeps that type of personality and large companies seeking endorsements apart. But Reebok saw it as a perfect fit for its athletic shoes.
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