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TV Web Sites Overtaking Newspaper Web Sites
Philip M. Stone - May 25, 2007
One salvation for newspapers wrestling to make their multiplatform approach to news as profitable as print used to be alone is that their web sites are so popular – 37.6% of US active internet users visited a newspaper site in Q1 -- but new studies show that local TV web sites are increasingly snapping at their heels, and at the end of the day the most important buzz word for advertisers will be “Reach”.
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