Welcome to followthemedia.com
The article or material you have chosen...
What Could Be Easier Than A Traffic Light On A Food Package Telling Us The Item Is Healthy (Green), So-So (Amber) Or Unhealthy (Red), But Most Of The UK Food Industry Is Fighting Mad And Just Sees Red
Philip M. Stone - January 12, 2007
The KISS strategy (Keep It Simple, Stupid) is usually the smartest marketing practice and so the UK government hit pay dirt with its traffic light system it wants printed on packaged foods saying if the product is low, medium or high in fat, saturates, sugar, and salt. But that has sent the food industry ballistic. Making it too easy for the consumer to practice safe food, especially if there are a bunch of red lights on your product, does not help sales for those products, which, of course, is the government’s way of persuading the manufacturers to make their foods more nutritional.
...is available for restricted access.
You may access this specific article or material for €4
If you are an ftm Member, please go to the home page HERE and log in
ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration