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What Could Be Easier Than A Traffic Light On A Food Package Telling Us The Item Is Healthy (Green), So-So (Amber) Or Unhealthy (Red), But Most Of The UK Food Industry Is Fighting Mad And Just Sees Red
Philip M. Stone - January 12, 2007
The KISS strategy (Keep It Simple, Stupid) is usually the smartest marketing practice and so the UK government hit pay dirt with its traffic light system it wants printed on packaged foods saying if the product is low, medium or high in fat, saturates, sugar, and salt. But that has sent the food industry ballistic. Making it too easy for the consumer to practice safe food, especially if there are a bunch of red lights on your product, does not help sales for those products, which, of course, is the government’s way of persuading the manufacturers to make their foods more nutritional.

 

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