followthemedia.com - a knowledge base for media professionals
About followthemedia.com

Welcome to followthemedia.com

The article or material you have chosen...

 

TV Viewing Up But Revenues Down 13%, Magazine Ad Pages Off 29%, Newspaper Revenue Off 30%, Overall Marketing Spend Down 15% -- With Auto Advertising Down So Much Can The Good Old Days Ever Return?
Philip Stone September 9, 2009 Follow on Twitter
Traditional media’s shocking first half results were grizzly – no matter where you looked the results were abysmal but will it stay this bad or will the “good old days” return? Media eyes are focused on auto advertising, down 35% so far this year and that $2.7 billion deficit is going to be very very difficult to replace in the short-term.

 

...is available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm