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TV Viewing Up But Revenues Down 13%, Magazine Ad Pages Off 29%, Newspaper Revenue Off 30%, Overall Marketing Spend Down 15% -- With Auto Advertising Down So Much Can The Good Old Days Ever Return?
Philip Stone September 9, 2009 Follow on Twitter
Traditional media’s shocking first half results were grizzly – no matter where you looked the results were abysmal but will it stay this bad or will the “good old days” return? Media eyes are focused on auto advertising, down 35% so far this year and that $2.7 billion deficit is going to be very very difficult to replace in the short-term.
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