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“How Can Traditional Media Continue to Charge More For Less?” – Martin Sorrell, CEO of WPP; Heineken Pulls TV Ads in the UK Because of Cost And Other Negative Factors
Philip M. Stone - October 31, 2005
Traditional media can’t say it is not getting warned. Martin Sorrell, ceo of the world’s second largest advertising agency, has warned that costs cannot continue to grow while audiences delivered are going down.
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