Welcome to followthemedia.com
The article or material you have chosen...
The Young Broke Box Office Records For Spider-Man 3 And That’s Really Bad News For Newspapers As Sony Pictures Concentrated On Digital Marketing Rather Than Newspaper Ads, Toyota Relaunches The Scion xB Without Newspaper Ads, And Macy’s Warns Publishers They Will Continue To Lose Out Unless They Change Their Ways.
Philip M. Stone - May 9, 2007
With the young your primary customers, and you believe that target audience has drifted away from newspapers to the Web then who can blame Sony Pictures for following the money to the Web too, with resulting box office records for Spider-Man 3 around the world. Sony intentionally cut its newspaper marketing spend to increase its digital activities, and the studio couldn’t be happier. Are newspapers a necessary advertising spend any more?
...is available for restricted access.
You may access this specific article or material for €4
If you are an ftm Member, please go to the home page HERE and log in
ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration