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Couch Potato Future Dulls, Nobody Cares
Michael Hedges December 12, 2013 Follow on Twitter
The health of the television business has long been predicated on a robust market for television advertising. For decades, selling a TV campaign to advertisers has been easy. Broadcasters responded in kind by welding viewers into their couches with comedy, drama, variety shows, sports and even news. The digital dividend, along with new attitudes toward access to video content, changed all this. available for restricted access.
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