followthemedia.com - a knowledge base for media professionals
About followthemedia.com

Welcome to followthemedia.com

The article or material you have chosen...

 

Couch Potato Future Dulls, Nobody Cares
Michael Hedges December 12, 2013 Follow on Twitter
The health of the television business has long been predicated on a robust market for television advertising. For decades, selling a TV campaign to advertisers has been easy. Broadcasters responded in kind by welding viewers into their couches with comedy, drama, variety shows, sports and even news. The digital dividend, along with new attitudes toward access to video content, changed all this.

 

...is available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm