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Anheuser-Busch Is Getting The Headlines For Its $18 Million Super Bowl Spend, But The Real Story Is Who Is Not Showing Up To The Party Ė Procter & Gamble -- And Itís Also Giving The Oscars Telecast A Pass, Too. Spot A Trend?
Philip M. Stone - January 31, 2007
That Anheuser Busch is spending around $18 million for its nine Super Bowl Spots is getting all the buzz, but what is really more important to the advertising and TV industry is how Procter and Gamble has bowed out of this yearís game, and it is also bypassing the Oscars telecast. Could it be that P&G is losing faith in the value of the 30-second ad and is really enamored by digital?
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