- a knowledge base for media professionals

Welcome to

The article or material you have chosen...


Anheuser-Busch Is Getting The Headlines For Its $18 Million Super Bowl Spend, But The Real Story Is Who Is Not Showing Up To The Party Ė Procter & Gamble -- And Itís Also Giving The Oscars Telecast A Pass, Too. Spot A Trend?
Philip M. Stone - January 31, 2007
That Anheuser Busch is spending around $18 million for its nine Super Bowl Spots is getting all the buzz, but what is really more important to the advertising and TV industry is how Procter and Gamble has bowed out of this yearís game, and it is also bypassing the Oscars telecast. Could it be that P&G is losing faith in the value of the 30-second ad and is really enamored by digital? available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm