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Eight of the 10 Largest US Advertisers Slashed Their Ad Budgets in 2005, Led By Proctor & Gamble’s 4.6% Decline, But The Total US Spend Still Grew By 3% to $143 Billion. What Does That Say For 2006?
Philip M. Stone - March 6, 2006
Procter & Gamble’s $3.2 billion spent on advertising in 2005 ensured it still remained the largest US advertiser, but that figure was down 4.6% over the year before, and eight out of the largest US advertisers also spent less meaning the total spend of the top 10 dropped by 3.3% to $18.6 billion.

 

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