Welcome to followthemedia.com
The article or material you have chosen...
Upheavals In The Advertising World: The Interruption-Disruption Model Is Said To Be Dying, Newsday Fires Its Advertising Manager Because The Revenue Isnít There, And The Chicago Tribune Cuts Classified Help Wanted Ads, and Goodbye To Sexism
Philip M. Stone January 17, 2008
There seems to be a revolution of sorts in the advertising world Ė print and video. Who would have thought a major metropolitan newspaper like The Chicago Tribune would cut out help wanted classifieds during the week in print; that another metropolitan newspaper, Newsday, would publicly criticize its advertising manager for not bringing in the expected revenue and very publicly fire him; yet alone for a very well respected marketing analyst to make the point that advertising as we know it Ė interrupting and disrupting our media life -- is on the way out.
...is available for restricted access.
You may access this specific article or material for €4
If you are an ftm Member, please go to the home page HERE and log in
ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration