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Auto Industry Drives More Of Its Advertising Billions Away From Traditional Media And Steers Them To The Internet
Philip Stone March 21, 2008
The subprime and credit crisis has ripped into newspaper real estate and auto advertising with double-digit percentage revenue declines, and while real estate may come back somewhat this year if the Fed’s actions take hold the same cannot be said for auto advertising – everything points to more and more of that spend being aimed at the Internet.
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