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Itís All Well And Good Turning Print Journalists Into Video Journalists For the Web, But It Is The Smart Publisher Who Will Also Turn His Print Ad Salespeople Into Video Ad Salespeople, Too
Philip M. Stone - February 21, 2007
Newspaper publishers have caught on that multi-platform means multimedia and newsrooms around the world are training on how to shoot video for the newspaperís web site. But it is the really savvy publisher who provides that same training to his sales people, too.
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