Welcome to followthemedia.com
The article or material you have chosen...
Where Is Newspaper and Television Advertising Going? It’s Transferring Slowly But Surely From “In Your Face” to Encouraging the Oldest , Most Successful Advertising Forum of All – Word of Mouth - September 26, 2005
Philip M. Stone September 26, 2005
A recent survey from Intelliseek said that 88% of consumers trust “word of mouth” and 65% of consumers trust friends for product recommendations. Compare that to 56% who trust newspaper advertising and the 47% who trust radio and television advertising and it’s not too difficult to figure out why some advertising spend is shifting to word of mouth.
...is available for restricted access.
You may access this specific article or material for €4
If you are an ftm Member, please go to the home page HERE and log in
ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration