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Where Is Newspaper and Television Advertising Going? It’s Transferring Slowly But Surely From “In Your Face” to Encouraging the Oldest , Most Successful Advertising Forum of All – Word of Mouth - September 26, 2005
Philip M. Stone September 26, 2005
A recent survey from Intelliseek said that 88% of consumers trust “word of mouth” and 65% of consumers trust friends for product recommendations. Compare that to 56% who trust newspaper advertising and the 47% who trust radio and television advertising and it’s not too difficult to figure out why some advertising spend is shifting to word of mouth.

 

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