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Have You Noticed That In The Recent Traditional Media Deals Announced By Google and Yahoo That They Are Not Spending Even One Penny On Buying Traditional Media Properties; You Can’t Pull The Wool Over Those New Media Eyes!
Philip Stone April 18, 2007
Google and Yahoo are getting involved with traditional media in big ways. Nary a day goes by that some sort of co-operation or advertising deal isn’t announced with traditional media by the new media gurus. But there are limits to their largess – they’re not spending one penny on actually buying traditional media properties. They’re just doing business with them. Stupid, they’re not.

 

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