Welcome to followthemedia.com
The article or material you have chosen...
The World Cup Brings Advertising Riches To Some, But Not To All
Philip M. Stone - July 13, 2006
China wasn’t even in the World Cup, and the tournament was held mostly in Chinese morning hours, but its web sites cleaned up big-time with huge advertising profits. For some European countries, the television advertising revenues could benefit by as much as 4%, but in others, including the UK, the World Cup has had a negligible effect on television advertising. And the ratings in the US for some of the games matched major domestic sporting events.
...is available for restricted access.
You may access this specific article or material for €4
If you are an ftm Member, please go to the home page HERE and log in
ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration