followthemedia.com - a knowledge base for media professionals
About followthemedia.com

Welcome to followthemedia.com

The article or material you have chosen...

 

The Webís Attraction To Readers Is Not Matched By The Advertising Bucks From The Big Guys, Nor The Publicís Trust, And Now Thereís A Dip In Internet Growth
Philip Stone June 20, 2008
The news for the web hasnít been so great lately -- a new Yankelovich study says that ads on traditional media platforms make a more positive impression than digital, which may be why the Procter & Gambles of this world still put the vast bulk of their spend into traditional platforms, and that readers say they trust traditional media more than they do the Internet, and to top it off Q1 saw the Webís first growth blip.

 

...is available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm