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The Webís Attraction To Readers Is Not Matched By The Advertising Bucks From The Big Guys, Nor The Publicís Trust, And Now Thereís A Dip In Internet Growth
Philip Stone June 20, 2008
The news for the web hasnít been so great lately -- a new Yankelovich study says that ads on traditional media platforms make a more positive impression than digital, which may be why the Procter & Gambles of this world still put the vast bulk of their spend into traditional platforms, and that readers say they trust traditional media more than they do the Internet, and to top it off Q1 saw the Webís first growth blip.
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