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Social Media Lowers Fear, Not Loathing
Michael Hedges July 8, 2013 - Follow on Twitter
When events of major importance are met with a dearth of credible information people most affected will search high and low for news that satisfies basic needs. People verify information sources very lightly, something marketing people fully understand. Family and friends are most trusted, followed by familiar names, then, sometimes, institutions.

 

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