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Broadcaster Feels Deck Chairs Sliding Away
Branding for media outlets can be complicated. Listeners, viewers and readers develop their preferences over years. Brand identity is, then, defined by expectations long developed giving huge advantage to traditional outlets. Needs, wants and expectations have, however, their own trajectory. Successful media brands manage their identities by watching their audiences. It doesnít work the other way around.

For Some, Advertising Is More Popular Than Ever
Advertising is a world of opportunity. With the digital space fully open, every sort of message meant to persuade can be crafted to touch just the right customer. This makes ad blockers so popular, the message being inescapable. Ad spending has recovered from the Great Recession quite nicely. And nobody turns down the money.

Separating Progress From Horizontal Motion
The biggest executive challenge in handling a crisis is knowing what is and isnít a crisis. Itís a qualifying attribute, requiring a certain distance from the moment or, at least, good noise-abatement technique. The best executives love, worts and all, their people, programs and jobs. The rest are simply accountants.


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Media in Spain - Diverse and Challenged – new

Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018

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The Campaign Is On - Elections and Media

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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