Branding for media outlets can be complicated. Listeners, viewers and readers develop their preferences over years. Brand identity is, then, defined by expectations long developed giving huge advantage to traditional outlets. Needs, wants and expectations have, however, their own trajectory. Successful media brands manage their identities by watching their audiences. It doesnít work the other way around.
Advertising is a world of opportunity. With the digital space fully open, every sort of message meant to persuade can be crafted to touch just the right customer. This makes ad blockers so popular, the message being inescapable. Ad spending has recovered from the Great Recession quite nicely. And nobody turns down the money.
The biggest executive challenge in handling a crisis is knowing what is and isnít a crisis. Itís a qualifying attribute, requiring a certain distance from the moment or, at least, good noise-abatement technique. The best executives love, worts and all, their people, programs and jobs. The rest are simply accountants.