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Etching The Mission Statement On The Head Of A Pin Without Pricking A Finger
Public broadcasters have enjoyed a certain enviable status within the media sphere. Financing reasonably assured, free from the rowdy marketplace and bolstered by national identity many have become iconic brands able to innovate on many levels. But times, like economics, have changed and public broadcasters are asked to explain, exactly, what it is they do.

License Fee: Love You, Love You Not
Public broadcast financing remains contentious as services change with the digital universe and budgets under pressure. A license fee based on receiving equipment seems outmoded as listeners and viewers opt for internet and mobile applications. All financing options and combinations thereof are under the microscope. Just donít call it a tax.


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The Campaign Is On - Elections and Media – new

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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