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ftm Radio Page - February 6, 2015

Digital Transition More A Dance Than A Race
dancing in the Alps An easy path to digital transition for the media world somehow got lost in the fog. The road has been littered with great ideas that collapsed from fatigue of one kind or another. To those leading the march patience is not a virtue. Others take it all in stride.

 

 

People Like A Bit Of Theater, Free And Easy
mind At first it was confusing, with many in the media realm eager to dismiss. Then there was the grasping and gasping phase; the new and different always attracts the curious and repels those with better things to do. Eventually there is a point at which the folks just do what they like. The digital world moves in evermore mysterious ways.

 

 

 

Amidst budget crunch youth channel gets makeover
"eclectic nugget" sacrificed?

Radio channels targeting young people have long been part of the public radio repertoire. An ageing audience base for traditional public radio channels has added a certain urgency. Commercial and privately-owned competitors have always chased youthful listeners for want of media buyer happiness.

Radio France launched Le Mouv' for young people in 1997. It has languished among the plethora of hit music commercial channels, regularly failing to reach minimums on the Médiamétrie measurement radar. Each successive CEO has promised a fix. This past week Le Mouv' became, simply, Mouv, replete with new logo. DJs are gone, at least temporarily, and hip-hop electro music for young urban listeners dominates.

There is something of a budget crunch at Radio France. A €20 million plus deficit has sent CEO Mathieu Gallet looking for new revenue sources and, of course, savings. A French Senate report suggested last year sending Le Mouv‚Äô to memory lane. Radio France unions are planning industrial action.

Making the rumor mill rounds is the possibility of funding the new Mouv' by scuttling FIP, the regional public channel that generally serves greater Paris with a quite eclectic program. Audience estimates from Médiamétrie released in January showed strong growth for FIP, Le Mouv' again missing. (See recent greater Paris audience estimates chart here) Le Mouv' is distributed across France on 32 FM transmitters. Big general interest public channel France Inter, by contrast, has hundreds. FIP has 10, mostly in and around Paris. An internet petition to save FIP - "the eclectic nugget of Radio France" - began circulating this week, reminiscent of the listener-supported drive in the UK to save BBC 6Music a few years ago.


Radio Page week ending January 30, 2015
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Radio Page week ending December 5, 2014
radio in France, digital radio, Libé Radio, Radio Nova, radio in Sweden, radio in Switzerland, radio in Germany, DAB, digital transition

Recently added radio audience figures and resources


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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

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