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ftm Radio Page - April 18, 2014

Eventually Changes Must Be Made
now or later One of the great inevitabilities is the next ratings period. There are others, some more permanent. For programmers and managers find this an opportunity for change, knowing all the while audiences can be very resistant. Inertia is not a viable strategy.

 

Digital switch criteria almost met
Automobiles tough to crack

Digital radio of the DAB variety is “well on its way” to reaching the required 50% listening threshold triggering a shutdown of the FM platform for national and regional broadcasters,” said DAB support group Digital Radio Norge director Ole Jørgen Torvmark, in a statement quoted by Kampanje (April 11). The Norwegian government approved a switch-over from FM to DAB for all but local radio stations in 2017 if the threshold is met by next year. A TNS Gallup survey conducted between October 2013 and March 2014 for Digital Radio Norge indicated 45% of radio listeners using DAB receivers.

Public broadcaster NRK has led the DAB charge, adding coverage and channels. Commercial broadcasters have followed, clearly seeing the handwriting on the wall. Local radio stations will remain on the FM band regardless and, interestingly, newspaper groups have acquired several, clearly seeing the handwriting on the other wall. (See more on digital radio here)

Norway’s Culture Ministry set four basic requirements for DAB migration: national and regional commercial DAB coverage must reach 90% of the population, “digital radio services must represent added value to the public,” half of Norway’s radio listeners must be using DAB services daily and radio reception in automobiles must be “reasonable and technically satisfactory.” If all are in place, including the rather vague automobile reception requirement, Norway will be the first to, more or less, switch off FM.

 


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Europe’s Radio – Eastern Europe

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Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

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Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 74 pages PDF (May 2012)

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
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