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ftm Radio Page - May 22, 2015

Scaring Them Away Does Just That
good question Economic theory offers that consumers are, after all, quite rational. Absorbing information they deem necessary choices are made. That information comes from a lot of sources or, most often, just a few. Restricting choices doesn’t necessarily nudge them along, disruptive opportunities quickly appear.

 

“Unmotivated” management blamed for public broadcaster ills
“without meaningful future”

Government demands for cost cutting is not news to public broadcasters. When Bulgarian National Radio (BNR) Director General Radoslav Yankulov recently announced severe salary cuts the broadcaster’s staff - editorial, in particular - expressed themselves. “Where does the money go?” said a sign posted on a BNR headquarters door. They called for Mr. Yankulov’s resignation and the entire BNR Council.

“Beneath the surface of all this,” offered capital.bg media critic Vesislava Antonova (May 17), “the problems are much more serious.” BNR employs 1450 people and operates four national radio channels, seven regional channels and an international channel. “All this provides great opportunities for a larger audience and quality content, but only if (it) is well managed.” (See more about media in Bulgaria here)

“BNR seems like an archaic media without meaningful future,” observed Ms Antonova with typical blunt verbal instrument. Constant policy changes have led to institutional inertia not limited to management, which she called “unmotivated,” but also with the media regulator, which appoints upper management, and the Bulgarian government. “BNR has no long-term vision.”

In reply, Mr. Yankulov said the salary reductions will prevent cuts to non-labor costs. “As you can see, there are not many options that will not provoke discontent and tension.” The debate continues.


Radio Page week ending May 15, 2015
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