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ftm Radio Page - October 24, 2014

Digital Is Just One Platform... We Have Others
chip on fingertip Broadcasters have found many surprises in the digital dividend. Some are nice, others not quite. Audiences migrate with ease from one platform to another, looking for something new and different or old favorites. One trend suggests platform carries significant weight in brand choice and, of course, they keep changing.

 

Broadcasters want digital debate ended
“significant negative impact”

Since its earliest days, the end-game for proponents of the digital audio broadcasting (DAB) platform has been shutting down FM transmission. It was presented as inevitable, just like shutting down analogue television. “The future is digital,” has been the commonly offered simplistic reasoning. Many broadcasters, typically in the private sector, put up resistance, however unsteady. Everybody wants to be on the side of the future.

“Radio is already digital,” said German private broadcasters association VPRT radio chairman Klaus Schunk to the Munich Medientage conference. “The debate on the future of radio must include all platforms and devices that listeners use.” Private sector investment in radio broadcasting is “endangered,” he said, by continued “shut-down debate” over the FM platform. (See VPRT statement here – in German) VPRT members have turned their digital attention toward multi-platform chip-set solutions for smartphones.

Herr Schunk also called for limits to the “cut-throat competition” from public broadcasters. “Politicians must keep in mind the significant negative impact on the private radio market.” (See more about media in Germany here)


Radio Page week ending October 17, 2014
radio in Ireland, music quotas, music industry, radio in Portugal, Bareme Radio Marktest, Radio Renascenca, RTP

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radio in Croatia, Enter Zagreb, format, radio in Ukraine, local radio, Lviv Wave, Lux FM, FM Galacia, audience measurement

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Radio Page week ending September 19, 2014
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Radio Page week ending August 15, 2014
radio in Ireland, Communicorp, Newstalk, RTE

Radio Page week ending August 8, 2014
radio in the UK, Rajar, BBC, commercial radio, digital radio, DAB, Global Radio, Bauer Media, Radio 2, Heart, radio in Denmark, digital transition, DAB, TNS Gallup, show hosts

Radio Page week ending August 1, 2014
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Radio Page week ending July 18, 2014
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Radio Page week ending July 11, 2014
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