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Anheuser-Busch Is Getting The Headlines For Its $18 Million Super Bowl Spend, But The Real Story Is Who Is Not Showing Up To The Party – Procter & Gamble -- And It’s Also Giving The Oscars Telecast A Pass, Too. Spot A Trend? --- Philip M. Stone - January 31, 2007
That Anheuser Busch is spending around $18 million for its nine Super Bowl Spots is getting all the buzz, but what is really more important to the advertising and TV industry is how Procter and Gamble has bowed out of this year’s game, and it is also bypassing the Oscars telecast. Could it be that P&G is losing faith in the value of the 30-second ad and is really enamored by digital?
Journalists in Iraq --- Philip Stone November 24, 2004
The Incredible Shrinking British Media --- Michael Hedges March 30, 2009 Follow on Twitter
Some corners of British media are gasping for air. Others are holding their breath. The oxygen is being sucked out.
Streaming Video Absorbs Everything In Its Path --- Michael Hedges February 8, 2021 Follow on Twitter
Film and television awards have long-standing strength. The industries, their luminaries and reporters who cover same love them. Winners, losers and, of course, upsets all make great copy. Fans like these televised awards, now virtual, for the same reasons. But there's one more; awards focus attention. And these days attention is hard to channel.
If Viewers Aren't Excited The Rest Doesn't Matter --- Michael Hedges January 26, 2015 Follow on Twitter
Celebrating excellence in the media sphere is a honored tradition. Television being what it is, TV awards shows have been annual fixtures in the broadcast schedule. Audiences are good, if usually not spectacular, for cheering the stars and other creators who bring life to the small screen. But national TV awards shows are fading away in the Netflix era as even the idea of schedule has become so last century. Other ideas are also contentious.
The Anecdote For Transition Stress Is A Bit Of Fantasy --- Michael Hedges March 10, 2021 Follow on Twitter
Transitions are stressful. Whether in the personal, social or professional spheres change alters needs, wants and fears. Most all of us have taken note of this. Nobody wants more anxiety when we are endlessly told how much stress we are under. We want to look beyond it all. Some people address this better than others. This is a good thing.
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