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A notable force in the rise of the World Wide Web has been its facility to engage people. Part of that is due to the ubiquity of internet and now mobile access. But people also just like to share their thoughts, personal and otherwise, and those of others in a rather non-binding way. Anybody can have a blog, website or pages on social media portals and invite others to their world, except in China and a few other places. Some of these are silly, some serious, a few actually become famous and make money. All of this could be coming to an end.
Digital technology is unforgiving. Ones and zeros. Digital technology business is ruthless. The ones take all, no sharing. The zeros leave no trace, filtered out. Woe be onto those who expect a different outcome.
This is a story about a card game, high stakes. There is no better analogy for today’s media sphere. When the stakes are low, the game can be fun. Raise the stakes and it gets very serious. We have wild cards, poker faces, good hands and bad hands. We play the cards were dealt and the house always wins.
The Campaign Is On - Elections and Media – new
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
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