Every good idea, media included, germinates on the web. But the digital marketplace is not without pitfalls. For news and entertainment pure players - web-only media - the inevitable Darwinian shake-out is always just shout away. Oh children, woe be onto you for disappointing the investors.
Every publisher considers, studies, business models. Confounding some, there is no grand unifying vision for a sustainable, successful business. The rise and rise of digital media has produced many models. There will be many more.
Those who reign supreme in the digital realm see things differently. It is the lofty perch, the money, the power, not to forget pizza on demand. Clear air is everywhere, turbulence under control. They eat what they want. Betting on that bubble bursting is a fools game.