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Politicians And Media Owners Trade Shoes, No Perfect Fit
Elections bring out the best and worst in news media. The klieg light shines on all parties and their candidates. All is fair, except when it’s not. Alternative media - otherwise known as fake news - relies not on gathering and reporting but rather on twists, turns and other distortion. Some voters are attracted to the noise, loudness prevailing. Others suffer the torment of ill-fitting shoes.

Sharing Means Caring… And Voting
Elections are media events and have been for decades. Voters are, in democracies, the ultimate arbiter. Each one processes election information uniquely; agreeing, disagreeing, dismissing, engaging or any possible combination. Campaign strategies focus on motivating as well as discouraging and sometimes confusing. Mass media tools are important, new media tools vital.

Candidates Run Rings Around Censors, Fun To Watch
Politicians are quickly catching up. Elections are so much more fun with TV consultants, social media advisors and all the technology needed to motivate those voters. When it works, yippie!!! When it doesn’t: fake news. But then, restrictions apply.


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The Campaign Is On - Elections and Media – new

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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