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The Whole (Media) World Is Watching Anybody even vaguely associated with journalism and the news media is consummately aware that the month-old US presidential administration is hell-bent on discouraging any reporting less than fawning from appearing in print, on television, radio or online. To discourage is far too mild; try crush. A key advisor referred many times last week to the news media as an “opposition party” to be fought “every day,” without any sense of irony, at a far-right political conference. “Oh, this could be messy,” to quote Alanis Morissette.

Rowing Against Current Just As Difficult As Ever
Awful things are popping out all over the internet. Politicians vow to make it safe, at least for themselves. We understand their frustration. But the internet and all things that spring from it are not just a well of ideas to be bottled up. On this river everything flows.

Social Media Lowers Fear, Not Loathing
When events of major importance are met with a dearth of credible information people most affected will search high and low for news that satisfies basic needs. People verify information sources very lightly, something marketing people fully understand. Family and friends are most trusted, followed by familiar names, then, sometimes, institutions.


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Fake News, Hate Speech and Propaganda – new

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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State Aid - Media Rules

National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)

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