Hot Topic - Mobile TV

Is digital switchover a gift to mobile TV? - February 12, 2009
Flogging mobile TV as the next big thing knows no limit. Mobile TV could be a thing, certainly not the next, likely not big. Yet, forecasters are dutifully projecting inevitable – yet increasingly distant – success.

Giving mobile TV another shove - December 14, 2008
Mobile TV is another brilliant idea conceived at the cash register banking on customers with holes in their pockets. It has been in that pipeline of great uses for the digital dividend for as long as telecom regulators discovered free money selling the digital dividend. Telecoms, reluctantly, are starting to back away.

Mobile TV in a bit of a turmoil - April 24, 2008
A funny thing happened to mobile TV on the way to the marketplace. While experts still believe it will bring in € billions…someday…Europe and North America will need to look to Asia. It’s another media trend moving East to West.

Standards, standards, everywhere; but nothing’s on mobile TV - March 20, 2008
Forecasters, not just at Bear Sterns, anointed mobile TV the ‘next big thing’ sometime around the turn of the century. Each year since the high hopes for big money dwindle. Now mobile TV will be ‘interesting in some markets.’

Mobile TV To Hit Mass Global Viewers in 2008 Says An Ericsson executive, But A New Survey Indicates That There Is A Weakening Interest In New Mobile Technologies With Pricing The Main Culprit - November 26, 2006
An Ericsson executive boasted last week that about one-third of the world’s mobile phone users could be watching TV on their handsets within two years, but he may not have read a new study that indicates a weakening customer interest in new mobile technologies because of cost. If mobile vendors want customers to use their phones for more than just talk then they need to embrace low-cost fixed-price plans.

With More than 2 Billion Mobile Phone Users in the World Of Which 236 Million Use 3G, Can Advertisers Be Very Far Behind? - March 30, 2006
It’s already well understood that advertising money is flowing away from traditional media to more unconventional channels, and a survey by eMarketeer points out that the two tactics that advertisers want to experiment with this year over any other are video and the mobile phone.

In Switzerland You Can Already Watch 21 Television Stations on Mobile Phones. Almost Daily, Television Networks and Producers Throughout Europe Announce New Mobile Video Projects. The Mobile Phone Is The Marketer’s Dream Come True! - October 24, 2005
Swisscom Mobile now offers 21 television stations in four languages to its Vodafone Live mobile phone subscribers in Switzerland. Need a news fix --- watch CNN; sports – then its Eurosport, and if it’s the latest music hits there’s always MTV. Add the six national Swiss stations in the three main official languages (two each in Swiss German, Italian, and French) plus other stations from France, Italy, and Germany and with coverage available in 99.8% of the country – not bad considering the Alps – and there’s no reason why anyone should be out of touch.

In Europe Mobile Phone Penetration is Approaching Saturation But, Like Japan, Users Are Mostly Interested In Communicating With One Another and Not Downloading Premium Services - July 13, 2005
The really good news is that mobile phones usage in Europe Is around 80% with the UK and Italy at saturation point. The bad news for media vendors and phone operators is that customers don’t seem very interested in the premium services on offer. What they really want their phones for are to, well, talk and communicate with one another.