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ftm Radio Page - week ending April 29, 2022

Listeners Pare Down Choices, Scan More Local Stations
votre radio The media world continues scanning every possible data point for evidence that recovery from the coronavirus and resulting business disruptions has arrived. Facts can be troubling. There’s streaming, social media and, even, Elon Musk. It’s all so exhausting. Typically focused on local markets, radio broadcasters are something of an exception. Their world, too, faces challenges.

Fix up, paint up perfect for digital radio
"advice oriented"

Engaging in a bit of rehabilitation of one’s principle residence has long been featured in popular media. There have been newspaper columns, even notable TV shows like This Old House. According to various reports, the coronavirus pandemic, with more folks spending more time at home, has spurred renewed interest in do-it-yourself (DIY) projects, often involving major renovations. Millennials, not to be confused with Zoomers, are certainly in need of instruction. This spells opportunity for digital radio, the ultimate DIY project.

New to German national DAB+ multiplexes in the next few weeks will be Brillux Radio. “Everything will revolve around the topics of renovation, renovation and remodeling,” noted German radio news portal Radioszene (April 15). Brillux is a well-known German paint retailer. On the Antenna Deutschland platform it will replace specialty broadcaster Femotion Radio. (See more about media in Germany here)

"From the beginning, the strategic goal of Antenne Deutschland was to create advice-oriented and innovative programs and providers to the national private DAB+ platform,” said long-time German radio executive Erwin Linnenbach. "Investments by non-media companies in the medium show how lively and promising the audio market is.” Branded radio certainly is not new but it’s perfect for DAB+ platforms. (See more about DAB digital radio here)

Very much along the same lines in Fix Radio in the UK. The channel is migrating to the national DAB+ multiplex in early May after four years online and on London and Manchester local multiplexes. Fix Radio targets building tradespeople. Hence, there’s the Heating and Plumbing Show every Wednesday afternoon. Founder Louis Timpany is crowdfunding for a “marketing blitz,” noted The Times (April 7).


Radio Page week ending April 22, 2022
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Radio Page week ending April 8, 2022
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Radio Page week ending April 1, 2022
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Radio Page week ending March 11, 2022
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Radio Page week ending October 29, 2021
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Radio Page week ending July 30, 2021
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