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ftm Radio Page - December 2, 2016

So much audio content calls for another mobile app
“situational collections”

Packaging audio content for online and mobile distribution is very much the rage for broadcasters. It follows the video-on-demand services model and, even, the news agency model; produce once, publish many times. Music-based content is tied up in rights contracts but many radio broadcasters produce vast quantities of speech-based content ready for extended distribution.

German public broadcasting network ARD is preparing an audio-app set for mobile users “personalizable, curated and… combined in a unique way,” said ARD radio committee chairman Nathalie Wappler, quoted by German media portal dwdl.de (November 23). The audio-app will offer “situational collections” for, well, joggers and the like. All 60 regional public radio channels and the national Deutschlandradio channels will participate. Lift-off is expected in mid-2017.

Private broadcasters association VPRT swiftly called the new service “incomprehensible,” in a statement (See here - in German). “The ARD has shown again that it is difficult to achieve fair competition in a dual (public-private) system.”

The ARD announcement coincides with a similar, less specific plan brought forward by BBC general director Tony Hall.


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