- a knowledge base for media professionals


ftm - the knowledge base for media professionals is a thoughtful journalistic access-point for media professionals, concentrating on the complex global media world. Our principal writers each have more than 30 years experience in different aspects of media on both sides of the Atlantic. At least one major, original article is posted daily along with short-takes on current media news and follow-up on major media themes.

We cover media issues worldwide, concentrating on Europe and North America. What happens on one side of the Atlantic often impacts on the other side and always offers important lessons. In addition we keep a close watch on Asia, particularly China, the Middle East and Africa – regions with expanding media influence on the entire world. We keep up to date through many, mostly local, highly qualified resources.

From our registration database we know that our readership consists of professionals whose daily lives somehow cross media paths -- from the boardroom of major media companies, to senior media business and editorial executives, politicians and government bodies, advertising and public relations, journalists, educators and students, and a notable presence from the financial sector. We therefore choose our subjects with such readership in mind. ftm Members have many benefits, including reduced rates on documents, resources and services. See more on ftm Member plans here. You can register for the free newsletter here. We also offer an RSS feed.

ftm subscribers, individual Members, corporate Members and sponsors; list below is representative and not exhaustive (August 2008)


Financial EU - NGOS Business Services Professional Associations / Foundations
Ambit Capital AER Arkwright American Press Instutute
Barker Capital CEPIPRINT BAA Consulting ANP (Chile)
Bain Council of Europe Booz Allen Hamilton Dart Center
Blue Cove Ventures EACA Brainpower GIPP (Russia)
Fortis Bank EANA Goldmedia S.R. Guggenheim Foundation
Bear Stearns EASA Concentra Media IAssociation of European Radios (AER)
C Squared EBU Deloitte INMA
Comerica Bank egta Edelman World Association of Newspapers
GE Capital EJC Wilberg Management Society of Professional Journalists
Cluster Capital Partners EPRA Enders Analysis WARC
S. Oppenheim European Association of City Television AbitibiBowater NationalNewspaper Association (US)
Deutsche Bank European Commission Ernst & Young Tennessee Press Association
Standard & Poors European Newspaper Publishers’ Association Addleshaw Goddard Canadian Newspaper Association
Morgan Stanley Federation of European Direct and Interactive Marketing Analysys Mason Association of International Broadcasting
Glacier Ventures IFJ Wingfield Consulting Slovene Musicians Union
GSO Capital INSI WB Grimes & Co. RNA (Italy)
GW Capital OPM Spectrum Strategy Radio Centre
WSFS Bank Pulp and Paper Products Council PriceWaterhouseCoopers Radio Advertising Bureau
Bennett, Coleman & Co APCO Worldwide American Institute for Contemporary German Studies
Distant Shores Media Arkwright Consulting AG Asociacion Nacional dela Prensa (Chile)
Euler Hermes UK plc Boston Consulting Group Communications Workers of America
JP Morgan BCI Group (Germany) Danish Newspaper Organisation
Belden Associates European Alliance of News Agencies
BridgeEllis Limited European Journalism Centre
Broadcast Architecture Hellenic Audiovisual Institute
Clarity Advisors Group Ltd
Europe Analytica
Egon Zehnder
Frost & Sullivan
API Production
CBS Paramount
News Agencies/Orgs Media Companies Media (Public) Measurement/research
AFP Aftenposten BBC AGB Nielsen Media
Al Arabiya Agora BBC World Service Arbitron
Al Jazeera Avusa Media Bulgarian National Radio ABC (UK)
AP Axel Springer Cesky Rozhlas Gallup
APTN BSkyB Cyprus Broadcasting GfK
CNN Cox Newspapers VOA Millward Brown
Barrons CBS Danish Broadcasting InterMedia
BBC News CanWest Media ERT (Greece) TNS Gallup
Bloomberg News Charter Media ETV (Estonia) TNS Media
Czech News Agency Cox Radio TVR (Romania) Audit Bureau of Circulations (UK)
Broadband TV News Chicago Tribune France Televisions Scarborough Reseaerch
Finnish News Agency Eurocast RTE (Ireland) RAJAR
CBS News Clear Channel Communications YLE (Finland) FIND/SVP
Forbes Fairfax Media RSR (Switzerland)
Fox News Gannett Digital RFI (France)
DPA Disney TSR (Switzerland)  
Dow Jones Dogan Media TRT (Turkey)
epa Emmis International SSR-SRG (Switzerland)
Financial Times Europapress RTR (Russia)
Factiva Entercom Russia Today
Getty Images GEO TV (Pakistan) RFE/RL
Graphic News Groupe Hersant Media Radio Canada
Wall Street Journal Guradian Newspapers RNW (Netherlands)
Washington Post Helsingin Sanomat ORF (Austria)
Village Voice HURRIYET NPR (US)
Variety ITV
USA Today Turun Sanomat
TV Guide Trinity Mirror
Time Tribune Broadcasting
The Guardian TMU (Ukraine)
The Globe and Mail Time Warner
The Han (S. Korea) Times of India
Sky News Telenor
SeeNews Telenor Broadcast
Reuters Television Schibsted
NBC SBS (Australia)
MTI /Hungary) SanomaWSOY
7Days (Dubai) Sanoma Digital
Belga (Belgium) Ruoss AG
NRJ International
Prof Media
CTC Media
News International
Bertelsmann AG
Digital World Education Regulatory Advertising
Intel Cardiff Univ CAC (Spain) Carat
Google Carleton Univ CRA (Bosnia) interpublic group
AOL City Univ (UK) CSA (France) IP Multimedia (Schweiz) AG
Yahoo! Corvinus Univ (HU) CRTA (Cyprus) IP Plurimedia
Thomson De Montfort Univ VMM (Belgium) Zenith Optimedia
Eutelsat S.A. Yale Univ Broadcasting Council of the Republic of Macedonia Campbell-Ewald
Samsung Deakin Univ ORTT (Hungary) Universal Mccann
Qualcomm DIT (Ireland) OFCOM (UK) P & G
Nokia Harvard Business School OFCOM (Switzerland) OM Ogilvy
Fujitsu Services Ltd Wits Univ (SA) NBC (Latvia) SAATCHI & SAATCHI
ABC Startsiden (Norway) Indiana University Broadcast Authority (Malta) Advertising Standards Authority for Ireland
Antenna Hungaria Sofia Univ (Bulgaria)
Conchango Institut d'Etudes Politiques    
HP Rutgers Univ
  Westminster Univ
W. Carolina Univ
  Trinity College
UC Riverside


The value-added nature of our articles is to explain what is happening in the industry by offering our own unique analysis, having worked in and breathed media all our lives. We try to spot trends before they become trends. We are opinionated and we make no excuse for that  -- we are told by many readers that our analysis and the background is a major reason for their daily visits. Our writing style is simple, genuine and understandable; emphasizing insight more than data-tables. Because our readership is global we take great care to explain terms that might be unfamiliar and to avoid jargon. We write articles touching subjects missed or avoided by other media and trade sources.

In addition to feature length articles, we also provide several other regular items. The Tickle File contains short items daily that we think you’ll find interesting, and, of course, we’re not shy to give our analysis there, too. In addition we have the News From You section for comments and releases from individuals and organizations. Your contributions are always welcome. We post News From You items in the original language received, limited to English, French, German, Spanish and Italian and edit only for clarity. Send us your News From You items via this link.

We welcome information about your events, conferences, workshops, conventions and meetings. Listings on the ftm Calendar are free to all. Send us your calendar listings via this link. We also offer services to event organizers.

Each month we compile a new Knowledge File, a subject-specific document, typically 30 to 60 pages in pdf format. It is free to ftm members and offered to non-members at a nominal charge. And ftm members can design their own. Check out the available Knowledge files.

For more insight to ftm we invite you to take the Powerpoint Quick Tour, and to browse through the items below for more information about our services.

ftm in the Classroom

Schools and universities can benefit from a special offering of ftm material for classroom use. Several instructors have taken advantage of this program over the years, often designing special uses and projects. ftm in the Classroom is an affordable option for challenging students with broad and timely topics and information about the 21st century media world.

Instructors and their students can access all ftm site material – including access to Knowledge files – for €1 per student per week, limited to 20 students for 15 weeks. In addition, custom Knowledge files can be created for specific course requirements on a first-come, first-served basis. At the end of the 15 week term, instructors and students can become Individual Site Members to complete a full year for €15.

We have in the past assisted instructors with access to other specialized materials and media sector experts. We would like to help however we can but cannot guarantee that every request will be fulfilled. But, it’s always good to ask.

Contact us for more information. email here

What is RSS?

ftm offers an RSS feed of its headlines as they are posted. RSS is the acronym for Really Simple Syndication. It's one way of following the media really fast. Whenever we post a new article, it's listed in the RSS feed. But you need an RSS reader. Many are available, and free! Go to your favorite search engine and look for "RSS Reader." We are using RSS version 0.91.

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