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Over time, articles and information related to specific subjects are compiled into dossiers, available in PDF or printed form. The knowledge base files are typically 40 to 50 pages and frequently updated. They are available to ftm members at no additional charge.


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The Paper Its Printed On – new

Newsprint, printing presses and page design are the basic components of the print media. The ftm Knowledge file tells the story. Includes 30 articles. 65 pages PDF (March 2010)

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Google Is... – new

Google's leaders say their goal is to change the world. And they have. Far more than a search engine, Google has impact over every media sector and beyond, from consumer behavior to broadcasting and advertising to newspapers. That impact is detailed in this ftm Knowledge file. 63 pages PDF (February 2010)

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Europe’s Radio – Eastern Europe

Northern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Ukraine, Romania, Russia and Slovakia. 65 pages PDF (February 2010)

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Social Media is Wonderful (then again...)

It's new. It's happening. It's social media! From Facebook to Twitter and dozens more, social network portals are attracting visitors, users and considerable media attention. Is social media a useful tool or simply today's distraction? 24 pages, PDF (February 2010)

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Media in Italy

The Italian media market is totally unique and very competitive. Italian consumers are quickly embracing new media and the advertising community is quickly changing. And hovering close is Italy's richest person - Silvio Berlusconi. 75 pages, includes Resources, PDF (January 2010)

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ftm Knowledge files release schedule

Media in Russia and Its Neighbors - March 2010

Bertlesmann - Europe's Biggest - March 2010

The Privacy Issue - April 2010

EU Media Rules - The State of the States - April 2010

News Agencies - April 2010

Media Business Models Emerging - May 2010

Media in South Eastern Europe - May 2010

The Automobile - A Media Love Affair - June 2010

Europe's Radio (Western Europe) - June 2010

News Corporation - July 2010

Music & Media - July 2010

Media in Germany - August 2010


*all dates and titles are tentative; things change.

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Public Broadcasting - Arguments, Battles and Changes

Public broadcasters have - mostly - thrown off the musty stain of State broadcasting. And audiences for public channels are growing. But arguments and battles with politicians, publishers and commercial broadcasters threatens more changes. The ftm Knowledge file examines all sides. 64 pages PDF (January 2010)

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Media in Turkey

With roots in the East and branches in the West, media in Turkey is big, bold and sometimes government controlled. This ftm Knowledge file shows the size and the shape of this rich media market. 30 pages PDF includes Resources (December 2009)

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Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 72 pages PDF (December 2009)

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The Curtain Falls - Media Rises

The series of five articles focused on the fall of the Iron Curtain; Germany in 1989, new media rules, State broadcasting becomes public broadcasting, international broadcasting refocuses and the rise of commercial broadcasting. PDF (November 2009)

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Media in France

French audiences are moving fast to every new platform. Mobile and Web media challenges the old guard while rule makers seek new directions. Media life in France... and a few secrets. includes updated Resources 103 pages PDF (November 2009)

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Media Laws – Rewrites Galore

If it seems that nearly every country as revised or rewritten media laws in the last five years it could be because nearly every country has…sometimes more than once…sometimes continually. Then new laws affecting media are proposed and debated just as quickly. From libel and defamation to privacy, licensing and copyright the ftm Knowledge file Media Laws – New and Revised summarizes new laws and revised laws from a media perspective. 65 pages PDF (October 2009)

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Media in Austria and Switzerland

Media in the alpine countries Austria and Switzerland shares many similarities. In addition to language, there are strong publishers, very strong public broadcasters and emerging private sector radio and television. This ftm Knowledge file looks at the mountains and valleys, innovative and creative. Includes Resources. 63 pages PDF (October 2009)

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Media in Spain and Portugal

The Iberian Peninsula is home to media with vast international reach. Yet, at home the economic crisis has taken its toll. The ftm Knowledge file profiles Spanish and Portuguese public and private media as it struggles to cope. Includes Resources 58 pages PDF (September 2009)

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The Games People Watch

Media and sports are a powerful combination. Together they capture huge audiences and considerable money. This ftm Knowledge file looks at the competition from football rights battles and cycling coverage with new media to the Olympic Games. 60 pages PDF (September 2009)

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UK Newspapers

The newspaper market in the UK is among the worlds most competitive. The publishers are colorful, editors daring, journalists talented and readers discerning. ftm follows the leaders, the readers, the freebies and the tabloids. 64 pages PDF (August 2009)

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Media in the Middle East and North Africa

The striking contrasts in the MENA region’s media are the anguish of the old and the hope of the new. The ftm coverage of the region begins with this Knowledge file reporting what has changed and what has remained the same. 43 pages PDF (August 2009)

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Media in Germany

Europe's biggest and richest media market is home to some of the world's largest media companys. It was the first to switch completely from analogue to digital TV while digital radio languishes. Between tight competition and economic anxiety Germany's media shows great stamina. includes Resources 92 pages PDF (July 2009)

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Advertising – The Slump and the Shift

Media and advertising are learning new steps. First the slump, then the Shift. ftm watches the dance for the stumbles and the surprises. 60 pages PDF (June 2009)

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Digital Radio - Forward...slightly

Digital radio is slowly finding its way. Broadcasters are challenged by shifts in business models, audience expectations and regulation limbo. This ftm Knowledge file details the promise of digital broadcasting and the paradigm shifts. 83 pages PDF (June 2009)

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Media in Scandinavia

Big media companies in Denmark, Finland, Norway and Sweden are riding a sea of change. The digital media revolution is nowhere more apparent than in Scandinavia. This ftm Knowledge file Media in Scandinavia looks at rapid change in the most 'wired' neighborhood. 56 pages PDF, Resources (May 2009)

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High Finance – Media and Money

Revenue is harder to find. Costs are harder to control. White knights are in hiding. Nothing is easy. The ftm Knowledge file High Finance – Media and Money – looks at where it has gone and where it is going. 94 pages PDF (May 2009)

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Rupert Murdoch and News Corporation

News Corporation has a global footprint. Rupert Murdoch has a global fingerprint and when he talks everybody hears it. Update includes News Corporation and News International resturcturing, European television and newspapers. 108 pages PDF (April 2009)

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We're Going Mobile - but where are we going?

By the end of 2008 over 4 billion people had mobile phone subscriptions. It is a tantalizing sum for media and advertising. Where is mobile media going? 107 pages PDF (March 2009)

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Media in Poland

Poland is the biggest media market of the new EU Member States and the changes have been often surprising, sometimes radical and never ending. Publishers, broadcasters and new media are plentiful, talented and under constant stress. ftm has its eye on Poland. 43 pages PDF Includes Poland's neighbor Belarus, resources (March 2009)

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The BBC

Few pure media brands transcend borders and boundries to acheive the iconic status of the BBC. The institution has come to define public service broadcasting. Yet missteps, errors and judgment questions fuel critics. The BBC battles those critics and competitors and, sometimes, itself. 72 pages PDF (February 2009)

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Media Measurement - Changing Times

The times are changing and so is media measurement. Big research companies are changing and growing. And governments are putting in their hands. Includes: mobile and internet metrics, electronic measurement systems and device descriptions, PPM (US) debate. 73 pages PDF (January 2009)

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Media in South East Europe

The countries of South East Europe are a mix of EU Members - Greece, Romania and Bulgaria - and two on the fringes - Macedonia and Moldova. The region has media billionaires and big broadcasters vying for ad share and market position. Challenges, particularly on the fringes, remain daunting. This ftm Knowledge file contains 20 collected articles. Includes Resources. 38 pages PDF (January 2009)

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Competition Rules and Competition Authorities

Fair or unfair, the media marketplace invites the microscope of national competition and cartel authorities as well as the European Commission. This ftm Knowledge file details the upsand downs of mergers and acquistions questioned and sometimes quashed. How media competes is defined by the rules and sometimes fears. Includes 31 articles, resources. 61 pages PDF (November 2008)

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Free Newspapers - They are everywhere...

The free newspaper phenomenon is rocking media landscapes across the world. This ftm Knowledge file looks at publishers and their battles in the UK, Europe and the US. Includes data on the successes and weaknesses. 81 pages PDF (October 2008)

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The Beijing Olympic Games and China

The Beijing Olympic Games is the most anticipated media event of the 21st century. ftm is following the run-up to the Games, Brand China, Digital China, media business in China and the state of China's media freedom. 30 articles 75 pages PDF (updated August 2008)

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Media Brands - Much More Than A Name

From Apple and the BBC to Google, KISS, Prince and NRJ... media brands inspire and engage. What makes a strong media brand? This ftm Knowledge file looks at brand basics and brand strategies for broadcasters, publishers and new media. 25 articles, 65 pages. PDF file (July 2008)

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Russian Media - The Wild East

Media in Russia is big business and big politics. Advertising growth is high, radio and TV channels springing up. At the sametime independence is questioned, journalists in danger and foreign media excluded. It's all changing. ftm looks at media in Russia, 30 articles, 55 pages. PDF file (July 2008)

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The State of the Print Media in the World

ftm reports on the World Association of Newspapers Congresses - 2005-2008. Includes WAN readership studies, WEF press freedom studies, newspapers and new media, African media and journalism, Russian media and Russian politics, press freedom. 118 pages. PDF file (June 2008)

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Europe's Media Rules

Media rule makers are taking strong positions on competition, State aid, public broadcasting finance and advertising. and that's only for starters. As the Audiovisual Media Services Directive takes effect, national rules are changing. Europe's Media Rules has all the background and latest developments. 80 pages PDF (June 2008)
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Media Searches for Business Models

The search for effective business models challenges traditional media and new. From broadcasting to publishing, Hollywood to China, media outlets confront change after change in new terms for revenue creation and value. Media Searches for Business Models is 30 articles on what's real and what's not. 76 pages PDF (May 2008)
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Children, Television and Advertising - Many rules, more debates, few results

Television for children is threatened. Advertising to children discouraged. And young people move to new media. As broadcasters retreat, advertisers move to the internet. Will Web rules follow? This ftm Knowledge file details the debate and consequences. 69 pages PDF (March 2008)
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Big Media Deals - Consolidators, Moguls, Private Equity and End Games

Big media deals are exciting to watch. The recent biggest deals - Dow Jones, ProSiebenSat, the Tribune Company and Emap - show the effects of the business cycle meeting dreams, strategies and private equity. This ftm Knowledge file details these four BIG MEDIA DEALS and their effects. 83 pages PDF (March 2008)
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Africa - Media made to order

Africa's media touches its 57 countries and the rest of the world with every possible challenge. From the abuse of dictators to amazing development and the rise of new media African media has its own texture and context. Contains 20 articles and ftm Resources. 62 pages PDF (January 2008)
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We Love Celebrities - the press, popular culture and paparazzi - ftm Knowledge file

From pop stars to politicians, Royals and reporters fascination with celebrities sells media. ftm looks at the latest, greatest and most remembered flings and flops. Complete with pictures! 50 pages PDF (December 2007)
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Western Balkans - the struggle for order and independence

ftm reporting explores media development and investment in Serbia, Montenegro, Bosnia / Herzegovina, Croatia, Macedonia and Albania. Emerging from conflict broadcasters, publishers and governments face ghosts of the past to forge a new future. 40 pages PDF (October 2007)

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The Six Radio Brands

European radio brand styles and strategies described with illustrations from current radio practice. 100 pages. PDF file
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Flying Through Turbulence – Media in the New EU Member States

ftm reports on media in the 12 newest EU Member States. Will media find clear air or more turbulence? Country reports, company reports and broadcaster/publisher reports. 98 pages PDF file (February 2007)

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European Public Service Radio - Cultural Consequences

Working paper exploring the relationship between European culture and public service broadcasting, written in September 2003 and occasionally updated.
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FANS/Radio Research

Description of radio audience segmentation in the United States.
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