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ftm Radio Page - October 9, 2015

Local music gaining politician’s attention, quotas rise
will the audience follow?

For commercial broadcasters rules establishing quotas for music performed in the national language and produced locally always raise a certain level of discomfort. With streaming services offering music fans an alternative to traditional broadcast radio music quotas are seen as audience threatening. But in many national markets music quotas find support from local artists and producers who fear threats to their livelihoods. Cultural agencies and government ministries tend to dismiss the former and support the latter.

After many months of debate the Slovak parliament settled on changes to broadcasting rules establishing music quotas. Beginning in 2016 private-sector radio stations will be required to broadcast music at least 20% performed, written or produced by a Slovak national, reported radiotv.cz (October 1). The quota rises to 25% in 2017. Oh, Slovak content is calculated from 6 in the morning through midnight to prevent dumping during the all-night show.

As the Slovak parliament began its debate earlier this year, pop/dance music channel Europa 2 attempted to raise outrage among its listeners. "We do not want to play what someone else commands,” said the promo, reported by Stratégie (April 17). “We want to play maximum music that appeals to us and you.” Politicians were not fazed.

Public broadcaster RTVS, operating five national radio channels, will be complying with a greater music content quota, 35%. The new rule does not differentiate radio music formats.


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