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ftm Radio Page - July 15, 2016

Broadcaster Punished, Takes Market Over Cliff
blue smoke It is a mad pursuit, the quest for bigger audience. Competitive strategy is defined by risk-taking. Passing through one goal post in search of another is grand success. Still, the means often entail blue smoke and mirrors. Everything is now virtual.

Listening up as market leaders shift
sports up, of course

Italian national radio market leader RTL 102.5 has moved ever closer to 7 million daily listeners in the recently released GfK Eurisko Radiomonitor. Contemporary hit music channel RTL 102.5 has led the national radio ratings forever. Daily reach was up 3.8% to 6.996 million. The first half 2016 results showed overall daily listening up 1.9% year on year to 67.3% of the population.

Radio Deejay moved into 2nd place in the national survey, up 3.7% in daily reach to 4.849 million listeners. Radio 105 also moved up one spot to 3rd as RDS (Radio Dimensione Suono) dropped to 4th, daily reach off 3%. Radio Italia kept 5th place nationally, off 1.8% in daily reach.

Public broadcaster RAI held 6th and 7th places with general interest RadioUno and contemporary RadioDue, respectively. Neither channel budged much in the daily reach figures. Culture channel RadioTre, by contrast, gained 3.3% in daily reach year on year, ranking 15th in the national survey. Traffic and weather information channel RAI Isoradio dropped 14% in daily reach.

Rock music channel Virgin Radio Italia was up slightly in daily reach for 8th position. All-news Radio 24 broke the 2 million (2.011 million) daily listeners mark for the.. first time and held 9th place. Dance music channel Radio Kiss Kiss was up 8.5% in daily reach (1.991 million) one year on for the 10th spot. (See updated GfK Radio Monitor figures in Italy – Radio Broadcasting here)

Bubbling under the top ten R101 and regional general interest channel Radio Subasio made notable gains in daily reach, “infotainment” Radio Capital was unchanged and dance music channel m20 was pounded with a 7.5% loss. R101 is part of the newly formed RadioMediaset that combines radio holdings of Mondadori with Gruppo Finelco’s Radio Monte Carlo (RMC). Radio Capital, m2o and Radio DeeJay are owned by major Italian media house Gruppo Editoriale L'Espresso. (See more about media in Italy here)

Quasi-national sports-talk channel Radio Sportiva jumped 26% in daily reach year on year to just short of the magic million listeners (988,000). The channel is part of Media Hit, operator of several local stations. principally owned by Loriano Bessi. Radio Sportiva holds Series A, Series B and Lega Pro football rights. It was launched in 2010 and is, surprisingly, the only privately-owned all-sports radio channel in Italy.

Also make notable gains was Radio Zeta L’Italiana, daily reach up nearly 12% one year on and pushing toward that million listener benchmark (832,000). Over the course of the last year the station evolved, in name at least, from regional station RTL L’Italiana to Radio Zeta to Radio Zeta L’Italiana. FM distribution expanded, first through a frequency sharing plan with RTL 102.5, which acquired the station in October 2015, then two smaller stations after a failed attempt to buy national channel R101 from Mondadori, now RadioMediaset. RTL 102.5 president and principal shareholder Lorenzo Suraci is Radio Zeta L’Italiana’s artistic director.

Radio Page week ending July 8, 2016
radio in the UK, News UK, TalkSport, radio in Ireland, Q102, FM104, Wireless Group, radio in Italy, Mediaset, RadioMediaset, Radio Montecarlo, Radio 105, Gruppo Finelco

Radio Page week ending July 1, 2016
radio in Greece, ERT, Voice of Greece, ERT3, radio in Austria, KommAustria, ORF, radio in France, Fun Radio, Mediametrie, audience measurement, RTL Group

Radio Page week ending June 24, 2016
radio in France, music quotas, radio in Ukraine, language quotas, New York Festivals, radio awards, BBC, ORF

Radio Page week ending June 17, 2016
radio in Spain, community radio, M21 Directo, radio in Germany, ma IP Audio, streaming audio, 1Live, SWR3, Spotify, advertising, Turkish Airlines, radio in France, radio audience, Mediametrie, audience measurement, Fun Radio, RTL Group

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