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ftm Radio Page - November 20, 2015

By The Time You Tell Them What’s New They’ve Already Decided It’s Not
still 10 Broadcasters once benefitted from setting appointments, telling people when to tuned in. Self-promotion was essential, an art-form even. Always-on digital natives, it’s believed, are having none of this. With everything at their fingertips, quite literally, finding it now competes with having it all.

Quotas coming into effect, broadcasters seek exemptions
“nonsensical”

Several Slovak broadcasters are asking for exemptions to music quota rules taking effect at the first of the year. Privately owned broadcasters will be required to inject 20% Slovak music into radio formats in 2016 and 25% in 2017. Additionally, 20% must be new music, none more than five years old. Dumping in the all-night shows is not allowed. Slovak music quotas for public broadcaster RTVS are higher.

Appeals for exemptions to the new rules have been circulating, mostly based on music format issues. Oldies and classic hits stations Radio Vina and Best FM are asking regulator Council for Broadcasting and Retransmission (RVR) for special consideration. “Bryndzové halušky (Slovak potato dumplings, a favorite national dish) aren’t served at Chinese restaurants,” explained Radio Vina program director Peter Hurajt, quoted by medialne.sk (November 10). The station plays tunes from the ’60’s to the ’90’s. (See more about media in Slovakia here)

A different argument has been lodged by hit music station Europa 2. “It would cause us harm since it directly interferes with the (Europe) 2 format in Europe,” said Lagardère Active Czech/Slovakia CEO Miroslav Hrnko to medialne.sk (November 16). Lagardère Active Radio International operates stations under the Europa 2 or Evropa 2 brand names in Slovakia, Czech Republic and Romania. Until fairly recently the Europe 2 brand was used in France, now known as Virgin Radio.

"I honestly think that this is a nonsensical step,” he added. “I don’t think it will help the Slovak (music industry), rather the opposite.” The Czech Republic has a local music quota for radio broadcasters as does, of course, France.

Meanwhile, public broadcaster RTVS has added a high-power FM signal in northwest Slovakia for alternative music, youth-oriented Radio FM.


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