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ftm Radio Page - April 30, 2010

Dare to compare
“the real target”

Big French radio broadcasters SkyRock and NRJ took to trade press with audience claims after the most recent Médiamétrie release. Both exhort morning rating primacy. (See more on recent French radio ratings here)

 

Comparative advertising in France is, well, touchy. NRJ and Skyrock went to court over comparative claims in 2002.

It’s a battle, great fun! You be the judge of which ad works for the media buyers. (JMH)

Confusion not Absolute
Everybody “pleased”

UK broadcaster Absolute Radio and Swedish distiller V&S, owner of Absolut vodka, reached a settlement over whether or not folks can tell the difference between radio and vodka. V&S brought suit against Absolute Radio in October 2008 charging trademark infringement. TIML Radio, owner of Absolute Radio, prepared to meet up in court.

The settlement allows Absolute Radio to continue using the brand name, reported the Guardian (April 29).  Other details remain confidential, which usually means money changed hands. (JMH)

 


Radio Page - April 23, 2010

Radio Page - April 16, 2010

Radio Page - April 9, 2010

Radio Page - April 2, 2010

Radio Page - March 26, 2010

Radio Page - March 19, 2010


Recently added radio audience figures


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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
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The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

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