Hot Topic - Media Business Models
Engagement has been savoured by publishers once traffic lost its steam. The term has a certain ring to it, like love. And it is certainly more warm and fuzzy than monetize, even though it’s money that matters. Engagement is not about filling up the comments section or winning cool awards. It’s about customers, once known as readers, letting loose of their money, often and vigorously.
Streaming media has been around long enough to cast off that start-up image. Certainly, some of that remains. The automobile industry has a hundred year lead, banking more than 500 years. But business moves fast, except where it doesn’t, these days. And the business world wants to follow the winners right now.
Once upon a time, and not that long ago, business models were a dime a dozen, as they say. And every one was fed by the same "we'll sell advertising" theme. Those days have been drifting into foggy memory for a decade, resigned to history by recession of 2020. Only the publishing hard-bitten still argue that, with a few giant exceptions, the news business will remain a for-profit business. Others are moving on.
For the classically trained, a business model is trained on opportunity. A customer need is filled by a product, price negotiable. The enduring challenge is identifying the need in terms of a deliverable thing or service. More recently, delivery has become the overwhelming need. Happiness is sure to follow.
News publishing is a business. It operates on economic principals familiar to every business. There are exceptions and many have jumped out from dark places. But big business doesn’t operate on anomalies, at least not very well and certainly not the news media.
News publishers no longer have ink in their veins. That’s been replaced with a concoction of algorithms and virtual reality heavily salted with fake news. Arteries clogged by the high-fat comfort food of advertising are being cleansed by a regimen of members, followers, supporters and benefactors. The refreshed heart embraces risk, antidote for every evil.
Music streaming is hot. The music streaming business is a little more difficult. The subscription model is in, ad-serving not so much, at least with investors. Artists and their publishers wave their hands - or lawyers - and rights fees are raised. The biggest of the music streamers have deep pockets and, maybe, time to play. Investors see supply and demand. It’s not like coal mining.
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Media in Spain - Diverse and Challenged – new
Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018
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The Campaign Is On - Elections and Media
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
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Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
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