Misunderstanding The Land Of Earthquakes - July 7, 2021
Ideas are the competitive edge in the long slog of human behavior. Good ones bring benefit, sometimes remarkable. Bad ones, to paraphrase Gresham's Law, drive the good ones out, typically by rewarding short-term self-interest and punishing innovation. Bad ideas, however, can be valuable for shining a light on foolishness.

Publishers Fall Over Themselves To Sign Up Before The Sun Sets - February 17, 2021
Some believe negotiating in the big leagues is just the same as in any other league, only bigger. The premise is not supported by evidence. The big leagues are special, the biggest even more so. In fact, the biggest of the big enterprises rarely negotiate. With egos in check and money no object, issues beyond the scope of hoi polloi predominate. This reality, actually, gives lessor rivals no leverage.

Publishers And Big Tech Occupy Different Universes - June 9, 2021
Publishers are coming to terms with a painful lesson. They will never compete with big tech nor bring it to heel. The businesses are different, potentially synergistic but derived from different skills and processes. The primary intersection has been advertising sales. That, too, is changing.

The Winners Are All Tech Brands, Media Brands Hard To Find - October 21, 2020
It has been a tough year for brands, those names associated with products and services. Some have seen their fortunes fall and, or course, some have not. This happens all the time and is part of that natural order. This year - 2020 - has been rather out of order, noticeable to all but those who avoid such things. Brands associated with disorder are faring rather well.

Those Who Buy Ideas By The Crate Execute For The Joy - October 12, 2020
Digital economics is perilous. Even the high tech world can be rattled by uncertainties at the intersection of consumer preference and profit. Old school practices provide no refuge as the replacement rate defies gravity. Ideas are wonderful; execution tedious and expensive. In the middle find the lawyers.

Publishers, Tech Dig Into Long Dirty Game - September 2, 2020
Big tech and big publishing are in perpetual conflict. For publishers, text, audio and video, the fight is existential. After ignoring digital transition of years, they find themselves in an ever deepening hole, which they want to fill with money. Big tech, in the meantime, has grown richer and more powerful. But publishers have the ear of certain politicians while big tech attracts critics.

With Unyielding Focus, Big Tech Pulls The Ball Away From Publishers One More Time - June 29, 2020
The search engine remains a major innovation of digital transition. Before the mid-1990s, crawling, indexing and ranking information were functions limited to librarians with card boxes. The world is well beyond that now. Give thanks to all those tech scientists who invented the languages that grew bots.

See also in ftm Knowledge

Google Is... Still

Google's leaders say their goal is to change the world. And they have. Far more than a search engine, Google has impact over every media sector and beyond, from consumer behavior to broadcasting and advertising to newspapers. That impact is detailed in this ftm Knowledge file. 116 pages PDF (April 2015)

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