Hot Topic - Media in Poland
Control, having it or losing it, carries great symbolism. The art of communicating symbols is quite powerful. Broadcasters and publishers have practiced this art, sometimes for making money and sometimes for other reasons, for so long it seems innate. To their enduring frustration, politicians, especially the most authoritarian, confuse control with its symbols. Media people never walk backwards.
Cultural insecurities are at the root of populist and nationalist political movements. For all the obvious reasons no nation is immune. The media sector, public media in particular, is often singled out for reflecting a more liberal, cosmopolitan society at odds with traditionalists, certainly those with a conspiracy theory or two. Learning from the past is necessary, living there foolish.
There is a theory among professional mediators that negotiations precede only when all parties visualize failure as unacceptable. Time, then, becomes an object bigger than the table or anything on it. But time, like money, is never in abundant supply. And nobody wants to run out of either.
With resigned entente it’s accepted that advertising as media’s primary revenue source is slipping away. Advertising in newspapers and magazines fell to the internet first and fastest, readers attracted more to the web’s cornucopia and media buyers following. Television advertising held steady until viewers strayed, the web offering more, sooner, everywhere. Publishers and broadcasters answered by building paywalls. Then internet advertising began slowing.
Broadcasters in search of all the nice things that come from increased market share often stare down competitors at every opportunity. Earning market share is costly and time consuming, developing the digital dividend even more so. Acquisitions are either hard to come by or very expensive. Then there’s cooperation.
The biggest challenge for public broadcasters, say some, isn’t funding. Even the richest public broadcasters feel the heat, from commercial broadcasters, new media, publishers and, of course, the politicians. It’s existential. And the long debate sometimes runs out of time.
See also...
Media in Poland – new
Poland is the largest media market of the newest EU Member States and the changes have often been surprising, sometimes radical and never ending. Publishers, broadcasters and new media are plentiful, talented and under constant stress not only from competitors. 122 pages PDF, includes updated Resources (January 2016)
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Flying Through Turbulence – Media in the New EU Member States
ftm reports on media in the 12 newest EU Member States. Will media find clear air or more turbulence? Country reports, company reports and broadcaster/publisher reports. 98 pages PDF file (February 2007)
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- Poland - Market Data (January 2016)
population, GDP, GNI, ad spending, internet and mobile penetration, social media, press freedom, corruption
- Poland - Media Organizations (January 2016)
regulatory agencies, NGOs, associations, research suppliers
- Poland - Major Media - Publishers (January 2016)
publishers, publications, executives, circulation, websites
- Poland - Major Media - Television Broadcasting (January 2016)
public and private radio channels, owners, management, platforms, market share
- Poland - Major Media - Radio Broadcasting (January 2016)
public and private radio channels, owners, management, platforms, market share
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Media in Spain - Diverse and Challenged – new
Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018
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The Campaign Is On - Elections and Media
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
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Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
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