ftm Radio Page - May 1, 2015
Broadcaster studies withdrawing from measurement service… again
it’s only for advertising
Audience estimates from Spain’s AIMC General Media Study (EGM) came under fire this week from public broadcaster RTVE president José Antonio Sánchez. In the most recent EGM the national reach of main public radio channel Radio 1 (Radio Nacional) dropped about 5%. Sr.Sánchez has long been critical of the radio audience estimates.
“EGM measurement is unique, with slightly distorted things,” he said to a parliamentary commission, quoted by El Mundo (April 28). “I don’t know anyone who speaks well of the EGM. It is clear that I do not believe in the EGM.” The possibility of withdrawing from the EGM is being studied. (See Spain national radio audience trend chart in Resources here)
The EGM radio audience estimates “serve advertising and RNE has no advertising,” he said. “So we are studying the extent EGM benefits us.” Audience measurement “costs thousands and thousands,” he added.
In the February-March EGM national radio audience estimates RNE Radio 1 dropped to 5.0% reach share from 5.2% year on year, Radio 3 rose to 2.1% from 1.9%, Radio 5 unchanged at 1.5%. Total national radio reach dropped to 59.7% from 61.3%. (See more about media in Spain here)
After the previous EGM audience estimates release last December Sr.Sánchez told the same parliamentary committee that he believed “we have more audience than the EGM gives us.” In 2003, as head of RNE, he dropped out of the EGM survey saying it “did not reflect reality.” Sr.Sánchez has been RTVE president since October last year. Between 2002 and 2004 he was director general of RTVE.
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Recently added radio audience figures and resources
- Spain - National Radio Audience (May 2015)
national channels, reach share, trend
- Spain - Major Media - Radio (May 2015)
public and private broadcasting companies, channels, management, platforms, audience estimates
- France - Greater Paris Radio Audience (April 2015)
national and local channels, market share, trend
- Portugal - Major Media - Radio Broadcasting (April 2015)
public and private broadcasting companies, channels, management, platforms, audience estimates
- France - National Radio Audience (April 2015)
national channels, sectors, market share, reach/TSL
- FYR Macedonia - Major Media - Radio Broadcasting (April 2015)
public and private stations, management
- Malta - Major Media - Radio Broadcasting (March 2015)
public, private, educational and religious stations, ownership, management, platforms, audience reach
- Germany - Radio Audience (March 2015)
leading stations, audience trend, daily reach
- Italy - Major Media - Radio Broadcasting (February 2015)
public and private broadcasting companies, channels, audience reach/share, management
- UK - National Radio Audience (February 2015)
market share, trend, sectors
- UK - London Radio Audience (February 2015)
market share, trend
- UK - National Radio Audience (February 2015)
BBC/commercial 'gap'
- Switzerland - Radio listening by region (February 2015)
public and private sectors, penetration, time spent listening
- Switzerland - French region Radio Audience (February 2015)
share, trend
- Switzerland - Swiss-German region Radio Audience (February 2015)
share, trend
- Switzerland - Italian region Radio Audience (February 2015)
share, trend
- Bosnia/Herzegovina - Major Media - Radio Broadcasting (January 2015)
public and private broadcasters, management, descriptions, regulator, broadcaster association
- Albania - Major Media - Radio Broadcasting (January 2015)
public and private radio channels, national, regional, religious and community stations
- Turkey - Major Media - Radio Broadcasting (January 2015)
ownership, management, program formats, platforms, audience estimates
Also see ftm Knowledge
Europe's Radio - Western Europe
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Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)
Europe's Radio - Southern Europe
Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 74 pages PDF (May 2012)
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